Titleist’s two new versions of its Pro V1 golf ball will be on store shelves as of April, 2003. But they were on the world’s pro tours for months prior to that, and your golf guide was lucky enough to get a sneak peek as well.

 

The New Pro V1 has led the marketplace the past couple years. The Pro V1 is the ball you’ve been hearing about from Ernie Els, Phil Mickelson and others who have been hitting their drives 20 yards longer. The two versions of the Pro V1 utilize some of the same technology, but are tweaked to fit better with certain swing characteristics.

 

The New Pro V1 features a large core that is soft and fast, with a urethane elastomer cover that enhances speed and spin and features 392 dimples. Its performance is longer than the original Pro V1, and the distance is more consistent from tee-to-green – but maintains what Titleist calls (and has trademarked) “Drop-and-Stop” performance into greens. High-handicappers can enjoy the Pro V1s, but ultimately, a weekend hacker will hit them into the woods or water just as easily as an X-Out – but pay far more. No, the Pro V1s are geared to the serious – and seriously good – golfer who wants the best ball for his or her swing. When they hit the market, both will sport an MSRP of $ 56 per dozen. That’s one of the highest-priced balls on the market, and much more than any beginner, high-handicapper or once-in-a-blue-mooner should ever pay for golf balls.

 

Pro V1s are high-performance balls for high-performance golfers. For evidence, we cite some numbers from early results on 2003 professional tours: Seven of the first nine PGA Tour winners played one of the Pro V1s; so did the first three Champions Tour winners, the first Nationwide Tour winner and six of the first nine European Tour winners.

 

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